Thalassa- The Mediterranean Lounge Bengaluru, 2017
Thalassa is a rooftop terrace restaurant at the heart of the city in Bangalore located in Church Street with view of the city. A calm, laid back vibe and mediterranean theme to cool off to the day with an relaxing ambience and delicious cuisine to get you off the hustle in the city.
Understanding the mood, feel and experience of what the clients were trying to achieve. My role and responsible was to research and suggest materials that suited their ambience to enhance the experience as well as shine their brand.
Challenges that I had to face was an existing outlet with the same name existed in another state. Keeping that in mind a unique brand style and identity had to be created to differentiate from the both.
The logo identity design was handwritten, inspired by a free flow breezy and aquatic waves to give it the look of motion through the font and "TH" to give the entrance look, where there is a seat sitting under a shack enjoying the the view of the waves.
Responsible: Brand Identity Design, Brand Experience: Theme Concepts on the wall and setup of the collaterals like the table glass setting, seahorse and box placement, Menu Design (Main Menu, Bar, Hookah, Standee, Poster) Parchment paper, Animation intro and Social Media.
Thalassa is a rooftop terrace restaurant at the heart of the city in Bangalore located in Church Street with view of the city. A calm, laid back vibe and mediterranean theme to cool off to the day with an relaxing ambience and delicious cuisine to get you off the hustle in the city.
Understanding the mood, feel and experience of what the clients were trying to achieve. My role and responsible was to research and suggest materials that suited their ambience to enhance the experience as well as shine their brand.
Challenges that I had to face was an existing outlet with the same name existed in another state. Keeping that in mind a unique brand style and identity had to be created to differentiate from the both.
The logo identity design was handwritten, inspired by a free flow breezy and aquatic waves to give it the look of motion through the font and "TH" to give the entrance look, where there is a seat sitting under a shack enjoying the the view of the waves.
Responsible: Brand Identity Design, Brand Experience: Theme Concepts on the wall and setup of the collaterals like the table glass setting, seahorse and box placement, Menu Design (Main Menu, Bar, Hookah, Standee, Poster) Parchment paper, Animation intro and Social Media.
Credit: Matthew A, Varshith Anand and Samanèh Jawad
